The Liquorsmiths range wins silver at the 5th London Spirits Competition, which took place in London on March 23, 24 and 25, 2022. The medals are an ultimate endorsement in the global spirits industry. Liquorsmiths scored highly in the three judging aspects of quality, value and packaging.
The London Spirits Competition stands apart from other spirits competitions by awarding spirits for their drinkability. Where other competitions focus solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all-around excellence - in the way it tastes, looks and the value it provides. They believe that this golden triangle makes spirit drinkers more likely to buy and drink the spirit either from a retail store or at a bar or restaurant and want to laud this.
CEO Sid Patel of event organizer Beverage Trade Network mentions that “Spirits brand consumers are looking for a comprehensive experience when drinking a spirit. The spirit needs to hit all the right notes to be enjoyed again and again. So, at the London Spirits Competition, we evaluate spirits that contribute to a spirit’s overall drinkability. Along with the quality, spirits are also assessed for their appearance and value.”
The judging panel of 2022 was drawn from the leading spirits industry professionals with direct commercial buying responsibility. This establishes the winners at the competition to be agreeable to the on-premise trade and consumer alike. Spirits were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, those that scored 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to spirits that score between 65 to 75 points.
“The extremely qualified judges, the chance to compete with thousands of excellent spirits from around the world and the stringent judging criteria of quality, value and packaging makes an award – let alone three - from the London Spirits Competition a coveted one! We are thrilled that we performed so well at the competition.” said Deborah Efemini. “Our new silverware demonstrates that the spirits we are making are the kind that bar managers and mixologists want to stock and spirits drinkers enjoy drinking.”
Here’s what the judges had to say about each spirit.
Old Tom 6:
Smooth mouthfeel with notes of demerara sugar, sweet almonds, lemon peel, juniper and a lengthy finish
Smooth palate with a great mouthfeel and notes of peaches, apricots, apple blossoms with a slight creaminess and a lingering flavour
Spiced Rum 3
Fresh tropical fruit notes of coconut with hints of ripe mango, ripe papaya, and marzipan. Rich dark burnt sugar aroma with notes of caramel and cinnamon, with subtle hints of liquorice and banana on the palate.
We are so proud of our brand and the huge success it is has had in its first year!
About the London Spirits Competition
The London Spirits Competition is one of the leading international spirits competitions of its kind that rates spirits by their quality, value and packaging. The organizers of the event are Beverage Trade Network, organizing beverage industry events around the world. The competition happens annual in London every year. For more information, please see: www.londonspiritscompetition.com